Generating £43k in revenue for Love2Stay Shrewsbury
The Brief & Strategy
To combat the traditional mid-week dip during the shoulder season, Love2Stay Shrewsbury needed an aggressive direct booking push. Instead of relying on general brand awareness, we built a conversion funnel around a highly enticing promotional hook: a **3-for-2 stay package** specifically engineered to fill off-peak availability rapidly.
The Execution
We paired hyper-focused geographic targeting of premium outdoor travel and family groups with scroll-stopping Meta ad creatives showcasing the resort's luxury amenities. By driving targeted traffic directly to the 3-for-2 landing page, a lean **£1,000 ad budget** sparked an immediate wave of conversions—securing **£43,000 in verified direct bookings** and turning a quiet season into a high-revenue period.
How we drive ad revenue
We don't just set up ads and walk away. We meticulously monitor keyword movements, audience fragmentation, and creative fatigue to keep conversion costs low.
01. Deep Tracking & Setup
We audit your tracking to ensure every single booking pound is perfectly recorded.
02. Creative & Keyword Optimization
We constantly iterate on high-performing copy angles, dynamic images, and high-conversion target keywords.
Let's have a chat
Tell us about your business and what you're trying to achieve. We'll be honest about what we can do for you and how.